Our Journey
It started as a pilgrimage to Mecca…
In 2022, the three of us made Umrah together. We had known each other for years, but this was the first time all three of us shared such a sacred experience side by side. That trip changed our hearts. We went as brothers in faith — and came back even closer as friends.
During those days in Mecca and Madinah, we talked about building something meaningful together. A business with purpose. A way to serve our community. But nothing clicked at the time. Allah had a better plan waiting for us back home.
The soapmaking began…
When I returned, I started learning how to make soap as a way to spend more real, device-free time with my daughters. It was supposed to be a simple hobby — just something wholesome to do with them.
What I didn’t expect was that I would actually be good at it. My very first batch came out surprisingly well, and that small success sparked something in me. I kept going, kept learning, kept improving.
Not long after, my son mentioned something that changed everything:
When he worked at a local Islamic bookstore, customers constantly asked for unscented, halal-friendly soap to take for Hajj and Umrah.
That was the moment the lightbulb went off.
There was a real need. A real gap. A real opportunity to serve Muslims with something pure, intentional, and reliable.
I shared the idea with the brothers who made Umrah with me — and instantly, they saw the same potential. That’s when this journey truly began.
Where we are now…
The early days weren’t easy. We faced hurdle after hurdle — perfecting the formula, sourcing the purest natural ingredients, and figuring out how to produce bars that met professional standards while still staying affordable for our community.
But we didn’t quit. We researched, tested, failed, tried again, and kept pushing. And Alhamdulillah, we finally reached a level of quality we’re proud of — soap that is clean, pure, trustworthy, and made with Muslim values at the core.
Today, it’s an honor for us to offer you high-quality, intentional soap designed especially for Muslims, whether for Ihram, daily wudu, or simple everyday cleanliness.
This brand was built from our brotherhood…
refined through our family…
and guided by the needs of our ummah.